I have a serious challenge for you hopeful real estate sellers....
PUT THE ASKING PRICE ON A BIG SIGN!
You wonder why? It makes sense. You are not looking for buyers to call about price so you can show them other homes for sale. You want real prospects. Not lookers who find out they can’t afford it anyway.
Let’s pretend you are looking for a home to buy.
Picture yourself driving through the neighborhood.
You spot a home for sale that you love.
You call to see it and find out it too expensive for you or you go to the open house only to find out it is out of your affordability range.
Now picture this: You are driving, see a house and in front is a “for sale” sign and the price is written right on it. If it is not in your price range – drive on by and waste no one’s time.
But wait what if the asking price on the sign is in your ballpark? You fall in love and make an offer!
This does work for sellers who are not afraid to think “out of the box”.
Now, back to your reality:
Selling a property can be difficult in these times. Give yourself all of the marketing advantages possible.
I am convinced if more sellers put the property “on sale” along with the asking price, the buyer would show up faster. You only need one!
It WORKS! - do it and send me your story.
Thursday, May 12, 2011
Tuesday, April 12, 2011
A new Twist On Marketing Real Estate
Social Media is becoming the newest way to market and advertise real estate listings.
You can create your own Facebook page.
Put your property information on your Facebook page and share with others to see.
Open houses are posted on Personal Facebook pages.
It's free and easy to do.
Real estate agents are using to the max - even doing ads on group buying sites for special discounts!
Gateway Title uses facebook to keep consumers informed and market company services. (Make Gateway Title your friend by "liking it" on Facebook).
Consider All posibilities when you are selling.
Sign upon for online buying groups to see what others are doing.
I am an Invado representative and am including the information to sign up for the newest in Network marketing. Explanation of Daily Referral: a combination of group buying & social networking.Helps businesses market their products/services effectively and businesses only pay when they make a sale. to register, go to this website: www.prelaunch@dailyreferral.com sign in with ID#43343, check your email & verify. Sign up for Both your business and you - contact me if you have questions - Rachel
You can create your own Facebook page.
Put your property information on your Facebook page and share with others to see.
Open houses are posted on Personal Facebook pages.
It's free and easy to do.
Real estate agents are using to the max - even doing ads on group buying sites for special discounts!
Gateway Title uses facebook to keep consumers informed and market company services. (Make Gateway Title your friend by "liking it" on Facebook).
Consider All posibilities when you are selling.
Sign upon for online buying groups to see what others are doing.
I am an Invado representative and am including the information to sign up for the newest in Network marketing. Explanation of Daily Referral: a combination of group buying & social networking.Helps businesses market their products/services effectively and businesses only pay when they make a sale. to register, go to this website: www.prelaunch@dailyreferral.com sign in with ID#43343, check your email & verify. Sign up for Both your business and you - contact me if you have questions - Rachel
Wednesday, March 30, 2011
REAL ESTATE CONSUMERS FALL VICTIM TO INDUSTRY GREED
The phrase I hate to hear …
“Hey, we just bought a new house! You know, we wanted to use your Gateway title company, but the real estate agent said we had to use their in-house title company and we were afraid they would mess it up if we didn’t use their agency”
It is very difficult for me to keep my composure when I know the truth about “steering” and RESPA violations the agent has committed.
Did you know the consumer has the RIGHT to choose the title company to insure the closing of their real estate deal?
It cannot be a condition of the purchase or mortgage loan (lenders also “steer” to their in-house title agency).
Many consumers know they can choose, but are afraid to exercise their rights.
I’ve been educating as many consumers as I possibly can for the past 15 years.
I’ve seen the damage joint business venture title companies have caused the title industry.
Title and escrow by definition are to be handled by a disinterested third party to all when insuring and closing a real estate transaction be it a purchase or refinance.
Question of the day: How can a real estate or lender owned joint business title agency, be a disinterested third party?
Answer: they make extra money on the title and escrow, therefore,
THEY CAN”T!
I am happy for the new home owners, but I am sad that we have again fallen victim to the greed of some companies in our real estate industry.
“Hey, we just bought a new house! You know, we wanted to use your Gateway title company, but the real estate agent said we had to use their in-house title company and we were afraid they would mess it up if we didn’t use their agency”
It is very difficult for me to keep my composure when I know the truth about “steering” and RESPA violations the agent has committed.
Did you know the consumer has the RIGHT to choose the title company to insure the closing of their real estate deal?
It cannot be a condition of the purchase or mortgage loan (lenders also “steer” to their in-house title agency).
Many consumers know they can choose, but are afraid to exercise their rights.
I’ve been educating as many consumers as I possibly can for the past 15 years.
I’ve seen the damage joint business venture title companies have caused the title industry.
Title and escrow by definition are to be handled by a disinterested third party to all when insuring and closing a real estate transaction be it a purchase or refinance.
Question of the day: How can a real estate or lender owned joint business title agency, be a disinterested third party?
Answer: they make extra money on the title and escrow, therefore,
THEY CAN”T!
I am happy for the new home owners, but I am sad that we have again fallen victim to the greed of some companies in our real estate industry.
Friday, March 4, 2011
Stalker Home Sellers Scare Away Potential Real Estate Buyers!
Stalker-ish sellers. I know you think you’re being helpful, walking the buyer through your home and pointing out the wagon-wheel light fixture you made with your own two hands, the custom mural of a stingray you paid top dollar to have painted across your living room wall and the way the sounds of happy schoolchildren running across the front yard of your corner lot to get to the school in the next block lifts your spirits. However, the buyers might be trying really hard to ignore, minimize or figure out how to undo the very features of your home you hold dear. They also may want or need to have personal space and conversations with their mate or their agent while they’re viewing your home - you being there, especially walking right alongside them while they’re in your home, prevents them from being comfortable about doing this, or discussing all the things they would change if the home were theirs. In my experience, the more nit picky a buyer gets about a house and the more detailed their list of things they would change, the more serious they are about considering making an offer on this place.
What’s a Seller to do? Back off.
If you are selling "By Owner", walk behind them and keep your mouth shut until they ask you a question and only answer what they want to know. This is very difficult to do but... TMI turns them off from looking.
If you are listed with an agent, let your home be shown vacant, or leave the house when people come to see it. If you need to be there, at least walk outside or go sit at the coffee shop down the way while prospective buyers view your home. If the buyers have questions, their people will contact your people.
Quote of the Week:
Keep away from those who belittle your ambitions. Small people always do that.
The GREAT make you believe you too, can become GREAT!
What’s a Seller to do? Back off.
If you are selling "By Owner", walk behind them and keep your mouth shut until they ask you a question and only answer what they want to know. This is very difficult to do but... TMI turns them off from looking.
If you are listed with an agent, let your home be shown vacant, or leave the house when people come to see it. If you need to be there, at least walk outside or go sit at the coffee shop down the way while prospective buyers view your home. If the buyers have questions, their people will contact your people.
Quote of the Week:
Keep away from those who belittle your ambitions. Small people always do that.
The GREAT make you believe you too, can become GREAT!
Friday, February 25, 2011
Saturday, February 12, 2011
For Sale By Owner Mistakes
FSBO (For Sale By Owner) assistance is my speciality!
Yes, that's what I've been doing for the past 16 years.
FSBOs - Want to sell with as little cost as possible.
FSBOs - Don't like real estate agents.
FSBOs - Want control.
FSBOs - Sign contracts without checking on buyer's ability to qualify for a mortgage.
FSBOs - Make too many verbal agreements.
FSBOs - Sign an agreement with out of their area Internet real estate companies to get on REALTOR.com and don't realize they've "listed' their property!
FSBOs - Look for help from these agents and they don't get it unless they pay, pay, pay.
FSBOs - Often end up paying a commission to an agent who finds a buyer.
FSBO's - Some should be listed with a good real estate agent.
FSBOs - Need experts to work with to close their sale with less costs.
FSBOs - Should take the time to learn everything about closing costs, selling, and transferring title smoothly BEFORE they put their property for sale in this market.
FSBOs - Need a user friendly title company that will walk them through the closing.
FSBOs - Need my company, GATEWAY TITLE - even if they do end up selling with the assistance of a real estate agent.
FSBOs - ALL PROPERTIES are SOLD by the owner of that property - THINK ABOUT IT!
FSBOs - Can succeed and keep it simple..... let's talk!
Yes, that's what I've been doing for the past 16 years.
FSBOs - Want to sell with as little cost as possible.
FSBOs - Don't like real estate agents.
FSBOs - Want control.
FSBOs - Sign contracts without checking on buyer's ability to qualify for a mortgage.
FSBOs - Make too many verbal agreements.
FSBOs - Sign an agreement with out of their area Internet real estate companies to get on REALTOR.com and don't realize they've "listed' their property!
FSBOs - Look for help from these agents and they don't get it unless they pay, pay, pay.
FSBOs - Often end up paying a commission to an agent who finds a buyer.
FSBO's - Some should be listed with a good real estate agent.
FSBOs - Need experts to work with to close their sale with less costs.
FSBOs - Should take the time to learn everything about closing costs, selling, and transferring title smoothly BEFORE they put their property for sale in this market.
FSBOs - Need a user friendly title company that will walk them through the closing.
FSBOs - Need my company, GATEWAY TITLE - even if they do end up selling with the assistance of a real estate agent.
FSBOs - ALL PROPERTIES are SOLD by the owner of that property - THINK ABOUT IT!
FSBOs - Can succeed and keep it simple..... let's talk!
Wednesday, February 9, 2011
How's The Real Estate Market Now?
How’s Business?
I’ve always been an optimist so I should probably say “wonderful” but I would not be telling you the truth.
Why? My world depends on the real estate market and condition of the real estate market has been no secret …. I would imagine there’s not a person out there who is not aware of the condition of real estate in the past couple of years, things I never thought would happen, happened!
We’ve all seen banks failures, mortgage fraud, upside down mortgages, short sales, foreclosures. There are houses that have been for sale in the market for years.
Many businesses connected with real estate have closed, including many other title companies.
Gateway is still here taking care of people who need us.
I get a lot of calls and emails from those people who have questions about what is involved and what does it cost for title work when they are selling, buying and especially if they are refinancing… they know that they can pick the title company, and are shopping around more than ever in the past. I personally take most of their calls; it gives me a better insight to the market.
Now the optimist in me comes alive. This long snowy winter has had an effect on real estate, but the good news is a loosening up. I’m hearing from buyers and sellers who have a “deal” or are refinancing because banks rates are still good - but they are slowly creeping upward, and they want to get a mortgage before they go higher.
I always ask those callers how they heard about Gateway Title and they tell me they’ve used us before and we made it easy for them and they want to save money by coming back. They have been referred by a friend or relative, and of course, they have seen me on Golden Opportunities!
We are doing everything we can to get this market moving up.
Here’s how we help:
*You can get our famous, free starter kit for selling – just ask.
*Make an appointment for a free consultation about the paper work required, and explanation of the costs and how to save money.
*Sign up for our free informative newsletter.
*Attend a free workshop.
We are having a free real estate work shop to help explain what is needed to succeed in today’s real estate market - Saturday Morning, February 27, 2011 at 9:30 am – our office in Brecksville. Just give us a call or email to register for this workshop. Let me answer your questions and help you.
And when you ask me: “How’s business?” I will tell you “Looking better because of you”!
Call me at Gateway: 440 546 9660 or email me at Rachel@gatewaytitle.com
I’ve always been an optimist so I should probably say “wonderful” but I would not be telling you the truth.
Why? My world depends on the real estate market and condition of the real estate market has been no secret …. I would imagine there’s not a person out there who is not aware of the condition of real estate in the past couple of years, things I never thought would happen, happened!
We’ve all seen banks failures, mortgage fraud, upside down mortgages, short sales, foreclosures. There are houses that have been for sale in the market for years.
Many businesses connected with real estate have closed, including many other title companies.
Gateway is still here taking care of people who need us.
I get a lot of calls and emails from those people who have questions about what is involved and what does it cost for title work when they are selling, buying and especially if they are refinancing… they know that they can pick the title company, and are shopping around more than ever in the past. I personally take most of their calls; it gives me a better insight to the market.
Now the optimist in me comes alive. This long snowy winter has had an effect on real estate, but the good news is a loosening up. I’m hearing from buyers and sellers who have a “deal” or are refinancing because banks rates are still good - but they are slowly creeping upward, and they want to get a mortgage before they go higher.
I always ask those callers how they heard about Gateway Title and they tell me they’ve used us before and we made it easy for them and they want to save money by coming back. They have been referred by a friend or relative, and of course, they have seen me on Golden Opportunities!
We are doing everything we can to get this market moving up.
Here’s how we help:
*You can get our famous, free starter kit for selling – just ask.
*Make an appointment for a free consultation about the paper work required, and explanation of the costs and how to save money.
*Sign up for our free informative newsletter.
*Attend a free workshop.
We are having a free real estate work shop to help explain what is needed to succeed in today’s real estate market - Saturday Morning, February 27, 2011 at 9:30 am – our office in Brecksville. Just give us a call or email to register for this workshop. Let me answer your questions and help you.
And when you ask me: “How’s business?” I will tell you “Looking better because of you”!
Call me at Gateway: 440 546 9660 or email me at Rachel@gatewaytitle.com
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