Everybody knows GATEWAY TITLE - the for sale by owner company!

Well, not everybody -  but we are a title company that has broken the "Invisible Barrier"
 and are known to  the general public!
How is did this happen?
A few tips:
Be an original! If you do what your competition does, it only serves s a reminder of your competition, and you don’t want to remind everyone of your competition do you? Don’t copy.
 Be original.
 Be unique
Be so original that your name and services become “generic’’ to your business or service. For example: Kleenex, FedEx, and Velcro.
When Gateway Title comes up, I hear:”you help For Sale by Owners”.
When I started Gateway Title, Gateway Stadium was just completed and people thought we were part of the land acquisitions for the area. We weren’t, but the “Gateway Title” name was familiar to the public immediately. “Torchia Title”, “RT Group”, MRT Title Agency” would have meant nothing to the public “Gateway “did!
To push further, I let the members of the media know about us and our service to for sale by owners. That netted many calls and interviews from them because our service was so unique. I advertised directly to the public and escaped the circle of sameness marketing that everyone else in my industry did for years.
I’ve always said that real estate title insurance and escrow service is the “Rodney Dangerfield” of the real estate industry. Taking our uniqueness to the public through “Power Positioning” is what made it work! What makes you and your business original? What does your name or “tag” tells others about you do? Find your unique factor, be an original and power position yourself to win!
 Next: Can you make the ordinary extraordinary?