Saturday, May 16, 2009

A Wonderful Sense of Satisfaction

We love to surprise our customers when they come to sign their documents. The first thing they see is a personalized sign welcoming them to our office. Then the offer of bottled water or coffee. As owner of the company, I love meeting and chatting a little before their signing. Our closers are so good with them.
Signing real estate and mortgage papers can be nerve wracking for most folks and we know if we can relieve some of their tension, they are able to better understand what they are signing.
It is very fulfilling to me when they tell me they have never been treated like this by a company before and they LOVE it!....... So do we!
It's too bad that consumers are not used to being treated as being important to a business. I wish more companies cared about the way their customers felt about them.
We have been treating our customers like this for years. This is probably why we are still in business in these trying times and many others in the title industry have gone out of business.

Tuesday, May 12, 2009

Trust in Experts

Yesterday, I had eye surgery.Everything went well. Was I nervous in anticipation? Of course I was. As I arrived at the surgery center, I had to turn over the control to the experts who put me through the routine. Now,I admit, I'm kind of a control freak. So I had a long talk with me and let them do their thing. They knew what had to be done and I had to trust. They were professional and friendly. I felt they cared about me. I was totally out of my element but they weren't. I was with the experts on eye surgery. I felt reassured that I had made a good choice to have the surgery done with these experts. From the receptionist who confirmed my information and the nurses who prepped me, to the Surgeon who talked with me before operating and the recovery room nurses who made sure I was comfortable and brought me a great cup of coffee! I know it is important that I make sure that I follow their instructions to complete a successful recovery.
I was thinking that this is what our customers go through when they are involved in a real estate transaction or refinance. They are not the experts in this field and put their trust in us to guide them through it.I know that, usually, the title company that does the closing and insure the title is not that important to most people.
It can make a difference when you have questions and are wondering if anyone cares about your transaction. We strive to be different at Gateway so that you can trust us to be your experts. You can be in control of your choices. Tell your Realtor and Lender you have experts and want Gateway to "title" your mortgage.It really is your choice - take it! WE WILL TAKE GOOD CARE OF YOU.