How to Sell Real Estate in this market ....
Class is scheduled for: Saturday morning at 9:30 AM.
Come to Gateway Title Class Room
8748 Brecksville Rd.
Brecksville, Ohio 44141
Please call Renee@ 440 546 9660
www.gatewaytitle.com
It is a Great Time To Buy .... sooooo
It's a Smart Time To Sell!
Thursday, January 13, 2011
Wednesday, December 29, 2010
Everybody knows GATEWAY TITLE - the for sale by owner company!
Well, not everybody - but we are a title company that has broken the "Invisible Barrier"
and are known to the general public!
How is did this happen?
A few tips:
Be an original! If you do what your competition does, it only serves s a reminder of your competition, and you don’t want to remind everyone of your competition do you? Don’t copy.
Be original.
Be unique
Be so original that your name and services become “generic’’ to your business or service. For example: Kleenex, FedEx, and Velcro.
When Gateway Title comes up, I hear:”you help For Sale by Owners”.
When I started Gateway Title, Gateway Stadium was just completed and people thought we were part of the land acquisitions for the area. We weren’t, but the “Gateway Title” name was familiar to the public immediately. “Torchia Title”, “RT Group”, MRT Title Agency” would have meant nothing to the public “Gateway “did!
To push further, I let the members of the media know about us and our service to for sale by owners. That netted many calls and interviews from them because our service was so unique. I advertised directly to the public and escaped the circle of sameness marketing that everyone else in my industry did for years.
I’ve always said that real estate title insurance and escrow service is the “Rodney Dangerfield” of the real estate industry. Taking our uniqueness to the public through “Power Positioning” is what made it work! What makes you and your business original? What does your name or “tag” tells others about you do? Find your unique factor, be an original and power position yourself to win!
Next: Can you make the ordinary extraordinary?
and are known to the general public!
How is did this happen?
A few tips:
Be an original! If you do what your competition does, it only serves s a reminder of your competition, and you don’t want to remind everyone of your competition do you? Don’t copy.
Be original.
Be unique
Be so original that your name and services become “generic’’ to your business or service. For example: Kleenex, FedEx, and Velcro.
When Gateway Title comes up, I hear:”you help For Sale by Owners”.
When I started Gateway Title, Gateway Stadium was just completed and people thought we were part of the land acquisitions for the area. We weren’t, but the “Gateway Title” name was familiar to the public immediately. “Torchia Title”, “RT Group”, MRT Title Agency” would have meant nothing to the public “Gateway “did!
To push further, I let the members of the media know about us and our service to for sale by owners. That netted many calls and interviews from them because our service was so unique. I advertised directly to the public and escaped the circle of sameness marketing that everyone else in my industry did for years.
I’ve always said that real estate title insurance and escrow service is the “Rodney Dangerfield” of the real estate industry. Taking our uniqueness to the public through “Power Positioning” is what made it work! What makes you and your business original? What does your name or “tag” tells others about you do? Find your unique factor, be an original and power position yourself to win!
Next: Can you make the ordinary extraordinary?
Thursday, December 9, 2010
An Obituary printed in the London Times -
Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape.
He will be remembered as having cultivated such valuable lessons as:
- Knowing when to come in out of the rain;
- Why the early bird gets the worm;
- Life isn't always fair; and
- Maybe it was my fault..
Common Sense lived by simple, sound financial policies (don't spend more than you can earn) and reliable strategies (adults, not children, are in charge). His health began to deteriorate rapidly when well-intentioned but overbearing regulations were set in place. Reports of a 6-year-old boy charged with sexual harassment for kissing a classmate; teens suspended from school for using mouthwash after lunch; and a teacher fired for reprimanding an unruly student, only worsened his condition.
Common Sense lost ground when parents attacked teachers for doing the job that they themselves had failed to do in disciplining their unruly children.
It declined even further when schools were required to get parental consent to administer sun lotion or an aspirin to a student; but could not inform parents when a student became pregnant and wanted to have an abortion.
Common Sense lost the will to live as the churches became businesses; and criminals received better treatment than their victims.
Common Sense took a beating when you couldn't defend yourself from a burglar in your own home and the burglar could sue you for assault.
Common Sense finally gave up the will to live, after a woman failed to realize that a steaming cup of coffee was hot. She spilled a little in her lap, and was promptly awarded a huge settlement.
Common Sense was preceded in death, by his parents, Truth and Trust, by his wife, Discretion, by his daughter, Responsibility, and by his son, Reason.
He is survived by his 4 stepbrothers:
I Know My Rights
I Want It Now
Someone Else Is To Blame
I'm A Victim
Not many attended his funeral because so few realized he was gone..
If you still remember him, pass this on. If not, join the majority and do nothing.
An Obituary printed in the London Times -
Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape.
He will be remembered as having cultivated such valuable lessons as:
- Knowing when to come in out of the rain;
- Why the early bird gets the worm;
- Life isn't always fair; and
- Maybe it was my fault..
Common Sense lived by simple, sound financial policies (don't spend more than you can earn) and reliable strategies (adults, not children, are in charge). His health began to deteriorate rapidly when well-intentioned but overbearing regulations were set in place. Reports of a 6-year-old boy charged with sexual harassment for kissing a classmate; teens suspended from school for using mouthwash after lunch; and a teacher fired for reprimanding an unruly student, only worsened his condition.
Common Sense lost ground when parents attacked teachers for doing the job that they themselves had failed to do in disciplining their unruly children.
It declined even further when schools were required to get parental consent to administer sun lotion or an aspirin to a student; but could not inform parents when a student became pregnant and wanted to have an abortion.
Common Sense lost the will to live as the churches became businesses; and criminals received better treatment than their victims.
Common Sense took a beating when you couldn't defend yourself from a burglar in your own home and the burglar could sue you for assault.
Common Sense finally gave up the will to live, after a woman failed to realize that a steaming cup of coffee was hot. She spilled a little in her lap, and was promptly awarded a huge settlement.
Common Sense was preceded in death, by his parents, Truth and Trust, by his wife, Discretion, by his daughter, Responsibility, and by his son, Reason.
He is survived by his 4 stepbrothers:
I Know My Rights
I Want It Now
Someone Else Is To Blame
I'm A Victim
Not many attended his funeral because so few realized he was gone..
If you still remember him, pass this on. If not, join the majority and do nothing.
An Obituary printed in the London Times -
Wednesday, November 10, 2010
TITLE and ESCROW TRUE CONFESSION
I Just Don’t Understand Some People!
Last month we were involved with a seller who is highly respected in his industry.
(Obviously, not real estate)
He must be very accustomed to having everyone cater to him.
We did everything within our power to “Keep it Simple” for him as he “bullied” anyone in my company with whom he came in contact.
He invented his own rules and refused to cooperate so we could do our job.
He kept changing his appointment for signing (or didn’t come at all) He was four hours late the day he did finally show up, yelling and screaming at everyone!
He refused to listen when we explained the funding and disbursing of his sale and insisted it could be done his way. He made a fool of himself to his banker who had nothing to do with the disbursement of his funds.
He called me a litany of rude names because I could not legally do what he ordered.
He just gave us a scathing review – I’m not surprised but it still hurt.
I feel sorry for this man.
Why is he so bitter?
I wonder how many victims he leaves behind on his daily path.
I wonder if he knows any real joy in life.
Maybe someday he will know.
I just don’t understand how some people think!
Thank God, people such as him are in the minority.
Last month we were involved with a seller who is highly respected in his industry.
(Obviously, not real estate)
He must be very accustomed to having everyone cater to him.
We did everything within our power to “Keep it Simple” for him as he “bullied” anyone in my company with whom he came in contact.
He invented his own rules and refused to cooperate so we could do our job.
He kept changing his appointment for signing (or didn’t come at all) He was four hours late the day he did finally show up, yelling and screaming at everyone!
He refused to listen when we explained the funding and disbursing of his sale and insisted it could be done his way. He made a fool of himself to his banker who had nothing to do with the disbursement of his funds.
He called me a litany of rude names because I could not legally do what he ordered.
He just gave us a scathing review – I’m not surprised but it still hurt.
I feel sorry for this man.
Why is he so bitter?
I wonder how many victims he leaves behind on his daily path.
I wonder if he knows any real joy in life.
Maybe someday he will know.
I just don’t understand how some people think!
Thank God, people such as him are in the minority.
Friday, November 5, 2010
“Mr. Postman Bring me Some Mail”
Mail time is a popular time for us.
We look forward to reading the “report cards” our customers return to us after
we close their transaction.
The return rate is over 60% - that’s a very high percentage I’m told.
We all want to see our “grade”!
By far, they usually give us an “A” for Fantastic, a few check “B” for Above Average.
These marks are how we grade ourselves on the quality of care and service we give
our valued customers.
When there is anything less, we talk about why the customer feels this way.
Where did we fail in their eyes?
How did we mess up managing the moments of touch?
Excellent or not, the customer’s perception of doing business with Gateway Title is of
upmost importance to me and all of my staff, from answering the phones to disbursing the money.
Real Estate Title Customer’s Testimonials Are IMPORTANT to us
I’ve been asked why we post testimonials on Face book, the newsletter and
other publications. We send them out with our free real estate kit and on our email.
This title stuff is a very competitive business and, in general, most buyers and sellers don’t know
They can pick the title company, simply by calling they can get free quotes and support.
I have built this company on smart buyers and sellers who understand this and freely recommend us to others who buying, selling or refinancing.
Real Estate Title Customers referrals are GOLDEN!
I let you peek into our mail and learn what our customers say about us.
That’s why you’ll see a testimonial or two on everything I write.
I want the whole world to know how passionate we are about SUPER SERVICE
Mr. Postman, Bring Me More Mail!
The best thing about working with Gateway Title: "Ease of completing all the paper worl & having questions answered when ever we needed." - Anthony and Jennifer S. - Broadview Hts.
Mail time is a popular time for us.
We look forward to reading the “report cards” our customers return to us after
we close their transaction.
The return rate is over 60% - that’s a very high percentage I’m told.
We all want to see our “grade”!
By far, they usually give us an “A” for Fantastic, a few check “B” for Above Average.
These marks are how we grade ourselves on the quality of care and service we give
our valued customers.
When there is anything less, we talk about why the customer feels this way.
Where did we fail in their eyes?
How did we mess up managing the moments of touch?
Excellent or not, the customer’s perception of doing business with Gateway Title is of
upmost importance to me and all of my staff, from answering the phones to disbursing the money.
Real Estate Title Customer’s Testimonials Are IMPORTANT to us
I’ve been asked why we post testimonials on Face book, the newsletter and
other publications. We send them out with our free real estate kit and on our email.
This title stuff is a very competitive business and, in general, most buyers and sellers don’t know
They can pick the title company, simply by calling they can get free quotes and support.
I have built this company on smart buyers and sellers who understand this and freely recommend us to others who buying, selling or refinancing.
Real Estate Title Customers referrals are GOLDEN!
I let you peek into our mail and learn what our customers say about us.
That’s why you’ll see a testimonial or two on everything I write.
I want the whole world to know how passionate we are about SUPER SERVICE
Mr. Postman, Bring Me More Mail!
The best thing about working with Gateway Title: "Ease of completing all the paper worl & having questions answered when ever we needed." - Anthony and Jennifer S. - Broadview Hts.
Monday, October 25, 2010
Real Estate Actuality: THIS REAL ESTATE MARKET WON"T BEAT ME
Real Estate Actuality: THIS REAL ESTATE MARKET WON"T BEAT ME: "Title & Escrow. .. An Independent Agent Thinks Out Loud They must think I’m crazy. Why do I keep GATEWAY TITLE going when the “going” is..."
THIS REAL ESTATE MARKET WON"T BEAT ME
Title & Escrow. .. An Independent Agent Thinks Out Loud
They must think I’m crazy.
Why do I keep GATEWAY TITLE going when the “going” is so tough?
Why not retire and get out of this real estate mess that has dominated for the past 2 years?
Why put up with so many lenders and underwriter’s joint business ventures that attempt to steer customers away from me?
I do it because this is our family business and I’m not going to let “them” beat me!
I do it because I love the business.
I do it because I know we provide a wonderful, one of a kind, title and escrow services.
I do it because the industry needs honest, independent title agencies like GATEWAY.
I do it because our special sellers and buyers need us.
I do it because this is my dream.
I do it because I have earned the trust of consumers and I’ll never let them down.
I do it because of the referrals we get from prior customers – they keep us going!
I do it because this business is my PASSION .
I do it because I’ll never let “them” beat me!
I might be a little crazy …
But this is why I do it!
Rachel A. Torchia, Owner/President
GATEWAY TITLE
Brecksville, Ohio
They must think I’m crazy.
Why do I keep GATEWAY TITLE going when the “going” is so tough?
Why not retire and get out of this real estate mess that has dominated for the past 2 years?
Why put up with so many lenders and underwriter’s joint business ventures that attempt to steer customers away from me?
I do it because this is our family business and I’m not going to let “them” beat me!
I do it because I love the business.
I do it because I know we provide a wonderful, one of a kind, title and escrow services.
I do it because the industry needs honest, independent title agencies like GATEWAY.
I do it because our special sellers and buyers need us.
I do it because this is my dream.
I do it because I have earned the trust of consumers and I’ll never let them down.
I do it because of the referrals we get from prior customers – they keep us going!
I do it because this business is my PASSION .
I do it because I’ll never let “them” beat me!
I might be a little crazy …
But this is why I do it!
Rachel A. Torchia, Owner/President
GATEWAY TITLE
Brecksville, Ohio
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